1. Introduction
besello is a product of Mockerkin Capital Limited (CR No. 2285616), a company incorporated in Hong Kong with its registered office at Room 1703-1704, 17/F, Tung Chiu Commercial Centre, 193 Lockhart Road, Wan Chai, Hong Kong ("we," "our," or "us"). We take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our agentic AI sales platform and services.
By accessing or using besello, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, company name, role, and password
- Billing Information: Payment card details, billing address (processed securely through our payment providers)
- Business Data: Target audience criteria, messaging preferences, CRM data, and sales pipeline information
- Communications: Messages you send to our support team or through our platform
2.2 Information Automatically Collected
- Usage Data: Pages visited, features used, time spent, and interaction patterns
- Device Information: IP address, browser type, operating system, device identifiers
- Cookies and Tracking: Session cookies, analytics cookies, and preference cookies
- AI Activity Logs: Actions performed by the AI agent on your behalf, including emails sent and meetings scheduled
2.3 Third-Party Data
- Integrated Services: Data from LinkedIn, email providers, and CRM systems you connect
- Public Data Sources: Publicly available business information from our 27+ free data sources
3. How We Use Your Information
We use your information for the following purposes:
- Service Delivery: To provide, operate, and maintain our AI sales platform
- AI Training & Improvement: To train and improve our AI models (using aggregated, anonymized data only)
- Personalization: To customize your experience and AI agent behavior
- Communications: To send service updates, security alerts, and promotional messages (with opt-out)
- Analytics: To understand usage patterns and improve our service
- Security: To detect fraud, abuse, and security threats
- Legal Compliance: To comply with legal obligations and enforce our Terms of Service
4. Data Sharing and Disclosure
We do not sell your personal information. We may share your data in the following circumstances:
4.1 Service Providers
We share data with trusted third-party vendors who help us operate our service:
- Cloud hosting providers (AWS, DigitalOcean)
- Payment processors (Stripe)
- Email delivery services (SendGrid, Amazon SES)
- Analytics providers (Google Analytics, Mixpanel)
- Customer support tools (Intercom, Zendesk)
4.2 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
4.3 Legal Requirements
We may disclose your information if required by law, court order, or government request, or to protect our rights and safety.
4.4 With Your Consent
We may share your information for purposes not described in this policy with your explicit consent.
5. Data Security
We implement industry-standard security measures to protect your data:
- Encryption: Data encrypted in transit (TLS 1.3) and at rest (AES-256)
- Access Controls: Role-based access control and multi-factor authentication
- Infrastructure Security: SOC 2 Type II compliant hosting providers
- Regular Audits: Penetration testing and security audits
- Data Isolation: Your CRM data is isolated and not shared with other customers
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
6. Data Retention
- Account Data: Retained while your account is active and for 90 days after deletion
- CRM & Sales Data: Retained per your account settings; can be exported or deleted on request
- Usage Logs: Retained for 12 months for analytics and security purposes
- Billing Records: Retained for 7 years for tax and legal compliance
7. Your Privacy Rights
Depending on your location, you may have the following rights:
7.1 General Rights
- Access: Request a copy of your personal data
- Correction: Update inaccurate or incomplete information
- Deletion: Request deletion of your account and data
- Export: Download your data in a portable format (CSV, JSON)
- Opt-Out: Unsubscribe from marketing emails
7.2 GDPR Rights (EU/UK Users)
- Right to restriction of processing
- Right to object to processing
- Right to data portability
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
7.3 CCPA Rights (California Users)
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of the sale of personal information (Note: We do not sell personal information)
- Right to non-discrimination for exercising privacy rights
To exercise any of these rights, contact us at [email protected].
8. Cookies and Tracking Technologies
We use the following types of cookies:
- Essential Cookies: Required for authentication and security
- Analytics Cookies: Help us understand usage patterns (Google Analytics)
- Preference Cookies: Remember your settings and preferences
- Marketing Cookies: Track campaign effectiveness (can be disabled)
You can control cookies through your browser settings. Disabling essential cookies may affect service functionality.
9. Third-Party Links
Our service may contain links to third-party websites (LinkedIn, email providers, etc.). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. Children's Privacy
besello is not intended for users under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) for EU data transfers
- Data Processing Agreements with all vendors
- Compliance with local data protection laws
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes via:
- Email notification to your registered email address
- Prominent notice on our website
- In-app notification
Your continued use of besello after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:
- Entity: Mockerkin Capital Limited (CR No. 2285616)
- Address: Room 1703-1704, 17/F, Tung Chiu Commercial Centre, 193 Lockhart Road, Wan Chai, Hong Kong
- Email: [email protected]
- Support: [email protected]
- Data Protection Officer: [email protected]